Daughters of South
Auruhfy is a homegrown sustainable design and home-decor brand which accentuates on blending traditional Indian crafts and textiles keeping in mind the importance of sustainability
Services
Paid Performance Marketing
Paid Social
Programmatic
The ask
Auruhfy is a homegrown sustainable design and home-decor brand which accentuates on blending traditional Indian crafts and textiles keeping in mind the importance of sustainability, because the region has few stores and little brand recognition.
The goal of Brad Advertising was to attract high-quality visitors to the website, increase conversions and raise awareness of the Auruhfy brand and their product range
Tech partners
Shopify
Google
Facebook
Instagram
The solution
The large rise in website traffic has resulted in a drop in traffic engagement time throughout the website as a result of the focus on expanding reach to raise brand recognition of Auruhfy. In order to increase interaction, conversions, Brad Advertising experimented with using richer formats including programmatic social and rich media.
The large rise in website traffic has resulted in a drop in traffic engagement time throughout the website as a result of the focus on expanding reach to raise brand recognition of Auruhfy. In order to increase interaction, conversions, Brad Advertising experimented with using richer formats including programmatic social and rich media.
Brad specialists were effective in boosting engagement across higher quality customers on Paid Social further in the funnel over the campaign duration.
The Results
The integration of the brand with Shopify was flawless. The revised UX aided the brand in obtaining large conversions and increasing customer experience
Improved CX
Customer experience improvements that increased sales.
OUR WORK
Wrapgame Jewellery
Shopify 2.0 design & development, Wire-framing & Development, SEO
Mantra Herbal
Shopify 2.0 design & development, Wire-framing & Development, SEO
